Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic thing is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click.
They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword. If you divide clicks by impressions, you get the click-through-rate or CTR. This is the percentage of users who land on your advertised page, because they clicked on your ad. .
In todays Marketing world Facebook Marketing is qiute efficency advertisment platform for a new business as we have to just create a business page and promote it with our own Budget .
Taking a regular use of your Facebook strategy helps grow your audience and keep fans engagedFacebook ads are so important to brands because of the extra reach, exposure, and targeting options available to brands who advertise on the network. For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities